Are you starting a small locksmith business? Are you looking for ways to attract local customers? Starting a locksmith business takes a lot of resources. These resources include time, money and even your energy. For the business to be successful, you need to put several ideas into consideration. The most important one is your marketing and advertising strategy.
Marketing is as essential to your business success as customers are to your business. Attracting local customers requires more effort. Take a cue from leading franchises and corporations. A brand like coca cola uses social media and online presence as its marketing strategy. The Brand also relies on traditional advertising methods to reach local customers. They use local newspapers, radio stations, and TV stations to their advantage. How can your small locksmith business reach people in the local market?
Today, most people go online to look for products and services. At least 51% still enjoy reading a printed newspaper. Most of them online. To attract local customers, make sure you advertise your brand’s products and services. This way you will be sure to attract more local customers to your business.
Attending local fanfares and business events present lots of opportunities. You will also meet new people and make new friends and business partners. Also, target local customers by joining your area local pages. If your neighborhood has an official Facebook page, join. Ask other members to recommend you to their customers. Don’t forget to recommend them too.
Harness the power of the word of mouth and reviews
Don’t fear negative reviews from local customers. Sometimes “Bad reviews make good reviews look better.” Negative reviews shed a positive light on good reviews. They are good for your brand and will make you work even harder to impress the one with bad reviews. Negative reviews will push you to improve your products and services.
Boost your ranking
Local customer search for your business online. Making sure you rank at the top page of search engines means they will find you easily. Use local keywords such as “Brooklyn locksmith” to attract all your local customers. You can even get more specific by using neighborhood keywords.
If you are not sure how to attract more local customer to your locksmith business, hire a marketing expert. In addition to the above marketing strategies, advertising on the local radio station and Television is another way of attracting more customers.